Let’s Get to Know about Instant Messaging Application! 

The instant messaging application is one of the most used applications in the world. This is because exchanging messages is one of the activities most often used by people on their smartphones. So don't be surprised if you often meet people who also use the application.

The instant messaging application itself is popular for many reasons. There are few popular applications among the public. Check out the following article to find out more about instant messaging applications that are often used by the public and their benefits.

Instant Messaging Application

The instant messaging application has now become a way of life for the community. For most people in the world, the application has become a way to communicate. With users varying from teenagers to the elderly, this application is always in demand.

This is because people send messages. Since ancient times, people have often exchanged messages. The activity of sending letters that were carried out before technological advances are evident. Even since mobile phones have been used, the SMS feature has also become one of the features that users often use.

Technological advances themselves bring fresh air to all sectors, including communications. The presence of smartphones is enough to help people from various sides, including communicating with others. Instant messaging applications are people's choice for communicating with one another.

The Strength of Instant Messaging Applications

Currently, instant messaging applications are used by many people around the world. Although many of these applications have different uniqueness, they have the same strength. Here is the strength of instant messaging applications

• Free

This is one of the biggest reasons why instant messaging apps are always used. Compared to SMS, which always incurs a fee every time you send a message, sending messages through messaging applications is free or free. You only need to have wifi or a data plan and you can use it to your heart's content.

• Instant

The instant messaging application also lives up to its name, which can send messages instantly. If you are connected to the internet, the messages you send can be sent without delay. You can also receive an immediate reply.

• Easy

Most instant messaging apps only require your phone number as part of the registration. The starting process is fairly fast and not complicated. You can directly use the application and communicate with family or friends.

• Used Remotely

Another strength of the instant messaging application is that it can be used for long distances. Unlike SMS, which sets different rates when the recipient of the message is abroad, instant messaging applications still only need the internet to be able to send the messages you want to send.

About WhatsApp

WhatsApp is an example of an instant messaging application. WhatsApp itself is arguably the instant messaging application with the most users in the world. In Indonesia alone, WhatsApp is used by everyone, including teenagers and the elderly. The goals are varied, ranging from communicating to doing business.

WhatsApp itself only requires a phone number to activate until it can finally be used. You can put a photo as a profile photo as well as a status so that other contacts can see it. You can also use WhatsApp to broadcast messages. There are several features on WhatsApp that are often used by its users, the following are these features:

• Voice Calls

Besides being able to exchange messages, WhatsApp can also make phone calls. Just like when exchanging messages, voice calls on WhatsApp are also free of charge or free. You can make voice calls to any WhatsApp contact around the world as long as they have an internet connection.

• Video Calls

Video calls are also one of the strengths of WhatsApp. Previously, video calls were more often made by the public on certain applications. With the emergence of WhatsApp, users can make video calls and meet face-to-face with their friends or family. Just like sending messages and voice calls, the cost of using video calls is also free.

• Group Chats

Group chat is also one of the features most frequently used by the public. A large number of WhatsApp users in Indonesia makes many users create chat groups to talk with many people. In fact, many chat groups are not just between friends and family to interact, but also for employees in an office.

The Strength of WhatsApp

Compared to other instant messaging applications, WhatsApp is the one that is most frequently recognized and used in various parts of the world. This is inseparable from the strength possessed by WhatsApp. The following are some of the strengths of WhatsApp that make it often used:

• User Friendly

One of the reasons why WhatsApp is a frequently used application is because of its user-friendly application. The design and simple interface make WhatsApp used by users of all ages. Existing features are also quite clear and easy to understand for its users.

• Can Save Chats

For those users who use WhatsApp for various situations, the WhatsApp application becomes more and more important. WhatsApp itself gives its users the option to save chats or backup automatically. That way, you don't have to worry about messages from 1 year ago being lost.

• Automatic Contact Synchronization

The contacts you have on WhatsApp come from phone contacts on your smartphone. You can synchronize these contacts automatically without the need to enter one cell phone number at a time. With automatic synchronization, you can directly chat with WhatsApp users in your contacts.

• WhatsApp Business

One of the most popular strengths of WhatsApp is WhatsApp Business. As the largest instant messaging application, it's not surprising that this application can be used for other purposes, namely doing business. With the strength and other features that WhatsApp has, WhatsApp Business will be very helpful for its users in selling.

Moreover, the features contained in it are very helpful for users in selling. WhatsApp Business users are given a catalog so they can put a merchandise catalog in it. Likewise, the labeling feature is used to divide existing chats based on the status of transactions that occur.

Apart from that, you can also use the WhatsApp Business API which provides many other strengths. However, you have to go through a third party like Kokatto to use it. One of the most noticeable strengths is that your account will be verified so it will be easier for customers to trust.

The article above is a brief explanation of the instant messaging application and its strengths and examples. This type of application is arguably the application that helps people the most in their daily lives.

Kokatto also provides services that can help you serve your daily business activities. Starting from chatbots and customer care to the WhatsApp Business API service that can help you serve customers on a larger scale. Curious how it works? Just visit Kokatto!