WhatsApp Business API is an application program interface that allows businesses to receive and answer unlimited WhatsApp messages seamlessly. WhatsApp Business API was launched to help medium to large companies that wanted to use WhatsApp to communicate with multiple customers at scale. Since WhatsApp Business API is only an interface, it needs a separate CRM to engage with the customers. This means to use all the features provided with WhatsApp API, businesses need to have a dashboard provided by WhatsApp business providers like Kokatto
WhatsApp Business API is built for businesses that want to scale. Since WhatsApp Business App is for small businesses, it does not support features like bulk messages to customers,automatically trigger messages via integrations & APIs, and multiple logins & support dashboard.